MSPP Benefits Discover new ways to maximize your profitability. Your relationship with Microsoft can help you map the most direct route to your business goals: Expand your skills. Increase your opportunities. Close more sales—faster. Support your customers more effectively. And build a solid strategy to enable long-term growth.

Build Alliances, Discover Opportunities Strong relationships can deliver even stronger business results. Our worldwide network of 425,000 partners can help you broaden your portfolio, when you establish alliances with others whose solutions complement your own. The Microsoft Worldwide Partner Conference (WPC) and Digital WPC provide ideal venues to explore new opportunities and to connect with thousands of other partners, industry experts, and Microsoft executives. The Partner Program also offers you access to a wealth of community resources—including blogs, newsgroups, and forums—that can help you maintain relationships with your peers and share ideas and best practices.

Increase Your Profitability and Business Performance When you partner with Microsoft, you can take advantage of the market opportunities created by Microsoft technologies—backed by one of the industry’s largest investments in research and development. Use Microsoft resources to refine your business strategies, to develop innovative solutions, and to set your profitability course. Know what factors influence business performance—and how you can improve yours—when you take the Microsoft Partner Profitability Assessment, one of many Microsoft Partner Program resources that can help you grow your business. Review an IDC profitability white paper that highlights how Microsoft partners who have earned select competencies are outperforming their counterparts. Then explore and build on other partners’ successes through a series of Microsoft partner case studies.

Capitalize on the Demand for New Products and Technologies Innovative technologies provide the foundation for you to deliver the solutions and services the marketplace demands. As a Partner Program member, you have access to Microsoft software and in-depth product information to help you support your customers. Development updates to help you prepare for product launches. Customized training to help you develop both product and services expertise. And exclusive partner incentives and customer offers.

Generate More Leads, Drive Sales Reaching new customers doesn't have to be a stretch. When you belong to the Partner Program, you can promote your offerings to the more than 170,000 prospective customers who search Microsoft.com every month for technology experts like you. Generate more leads by taking advantage of the marketing momentum created by targeted Microsoft customer campaigns. Use Partner Program marketing materials—including customizable e-mail messages, and collateral—to help you attract new customers. And to offer services and up-sell solutions to existing customers to drive incremental revenue. With an array of no-cost sales-assessment tools and customizable, scenario-based demonstrations, you can evaluate customer needs and show how your solutions can help conquer real-world business challenges. If you need assistance, our dedicated teams provide competitive and technical presales support to help you close more deals.